It is with great disappointment that the board of directors announces the cancellation of the 2020 Riverfront Jubilee, scheduled to take place on July 31, August 1 and 2, 2020, due to factors resulting from the COVID-19 global pandemic.
“Music is something that brings us together. In Pictou County, the Jubilee is the event that does just that: it brings people together and brings people home. Patron safety is always a top priority for our board, it is a disappointing yet necessary decision we needed to make,“ says Janine Linthorne Riverfront Jubilee volunteer board of directors chairperson. “This is particularly disheartening as we were planning to celebrate our 25th Anniversary this summer. We held off announcing our lineup due to the unknowns of what COVID-19 would bring back in March. However, this is the right choice for our patrons, volunteers, performers and supporters.”
In addition to fans making the festival successful, the Riverfront Jubilee relies heavily on the local business community, who like many businesses in the Nova Scotian and Canadian economy are under intense financial pressure. The stress on the Canadian economy has been felt in Pictou County and the Jubilee volunteer board of directors felt they were not in the position to ask sponsors and supporters to make donations or offer services, when many of these businesses have needed to change operational behaviors or close in the face of COVID-19.
Ticket packages purchased during Christmas 2019 will be honoured at the next Riverfront Jubilee or patrons can request a refund by emailing firstname.lastname@example.org
The world is working through unprecedented times which call for unprecedented decisions to be made. Once it becomes clear how the economy in Pictou County and Nova Scotia will bounce back from this pandemic the Riverfront Jubilee board of directors will release a statement about the 2021 festival. In the meantime, patrons can follow the Riverfront Jubilee on Facebook, Twitter and Instagram.
Director of Marketing
Music is something that brings us together. In Pictou County, the Jubilee is the event that does just that: it brings people together and brings people home. Patron safety is always a top priority with our board, cancelling the event is a disappointing, yet necessary decision we needed to make.
This sting's us particularly as we were gearing up to celebrating our 25th Anniversary this summer. In March, we held off announcing our lineup due to the unknowns of what COVID-19 would bring. However, we know this is the right choice for our patrons, volunteers, performers and supporters.
The stress on the Canadian economy has been felt in Pictou County and we could not ask our loyal sponsors and supporters to make donations or offer services, when many of these businesses have needed to change their operational behaviors or close in the face of COVID-19.
For those of you who supported the Riverfront Jubilee during Christmas 2019 - thank you! Your ticket packaged will be honoured at the next Riverfront Jubilee or requests for refunds can be made.
You know when your favourite CD got scratched and wouldn’t play? That’s how we feel right now., but we’re in this together and look forward to when we can come together again along the riverfront and celebrate our 25th Anniversary! And we will CELEBRATE!
The world is working through unprecedented times which call for unprecedented decisions to be made. The board will continue planning the 2021 festival, and will keep patrons up-to-date on the Riverfront Jubilee on Facebook, Twitter and Instagram accounts and at thejubilee.ca.
Why cancel the festival? Why not postpone?
While other events announced postponement rather than cancellation, the Riverfront Jubilee board of directors was not comfortable postponing because of the uncertainty around the duration of the COVID-19 pandemic. In addition, there are multiple open-ended travel restrictions between provinces and the Riverfront Jubilee relies not just on local support, but regional support for patrons, vendors and artists. In addition, the nature of the location of the festival gives us a small window to be able to postpone. As this is an outdoor festival in New Glasgow, Nova Scotia, the board of directors recognized that postponing into Fall 2020 is not likely possible based on restrictions being lifted for large scale events and if it were, weather cooperation would be unlikely.
Is it possible for the Jubilee to reschedule later this year?
The Riverfront Jubilee is a complicated event to run. Not only does the Riverfront Jubilee rely on patrons to make this festival the successful weekend it has become, but the event relies heavily on the local business community. The stress on the Canadian economy has been felt in Pictou County and the Riverfront Jubilee board of directors felt they were not in the position to ask the sponsors and supporters to make donations or offer services, when many of these businesses have needed to change their operational behaviors or close in the face of COVID-19.
Is the Riverfront Jubilee going to be okay?
The best answer we can give you at this time is: We think so. The Riverfront Jubilee nevertheless has expenses and hard costs related to the event, even in the face of cancellation. The Jubilee is a not-for-profit event and each year we rely on ticket sales and sponsorship dollars to pay for expenses and hard costs for the fiscal year. There are some costs which will be unrecoverable and will put a financial strain on the society. We are hopeful and have been working with all levels of government to access any available funding.
What can I do to support the Riverfront Jubilee?
The Riverfront Jubilee is made up of many working parts. Hundreds of volunteers work hard each year to ensure the festival is the best it can be for the patrons attending. In the future, consider volunteering with our great volunteer team for the festival weekend. Right now, the best way you can support the Riverfront Jubilee is to support local businesses and Canadian music artists. We will try to make it easy for you to find local businesses who support the Riverfront Jubilee on social media by sharing their accounts and pages throughout the next several months. Follow us on Facebook, Twitter and Instagram.
If you are interested in making a monetary donation or would like more information on sponsoring the event in the future, email our administrator at email@example.com.
I purchased tickets during the Christmas promotion, how do I get a refund?
If you purchased a ticket package and would like to receive a refund, please email firstname.lastname@example.org to obtain a refund form. Once you return the form a cheque will be mailed to you. Alternatively, you can keep your tickets and we will honour them at the next festival.
You didn’t answer my question, how can I get in touch with you?
Please email email@example.com for anything we may have missed. Please be patient with us if we do not get back to you right away, as we are a board of volunteers.